InkJoy
Write Bright
InkJoy, a leading brand of ink pens, wanted to be synonymous with bold colors and effortless writing.
The assignment was to embrace the brand’s vibrant palette, and evoke the fun and energy of using the well-engineered pens.
Commissioned by Psyop, these designs were my contribution to the commercial pitch.
“The camera pulls back to reveal thousands of colorful smiley faces grouping into their unique colors, like a rainbow; they are bumping against each other as they roll down a funnel…”
—Agency brief
